Sarah Murdoch of Australia's Next Top Model Announces the Wrong Winner on Live TV.

This must have been a curl-your-toes-in-your-shoes, wish-you-were-somewhere-else moment for Sarah Murdoch, the host of "Australia's Next Top Model" when she mistakenly announced the runner up as the winner of the show on live television.

Let me set the stage - there is Kelsey Martinovich in a black and cream shimmering lace gown and Amanda Ware in a power red floor length asymmetric monostrap gown holding hands, waiting for Sarah Murdoch in her black mono-shouder gown to annouce who had won Australia's Next Top Model.

Then Sarah made the ghastly mistake and announced the runner up Kelsey Martinovich as the audience-voted top Model. Kelsey in her one minute of fame, gave her victory speech in an excited joy filled voice and then Sarah went pale. She pressed her finger to her right ear and muttered "Oh my God, I dont know what to say right now, I'm feeling a bit sick about this. No. I'm so sorry about this. Oh my God. I don't know what to say. This was a complete accident. It's Amanda, I'm so sorry. It was fed to me wrong."



In reality, Amanda Ware was... is the winner of Australia's Next Top Model!

It appears Kelsey was initially ahead of Amanda in the votes and this was the information fed to Sarah's earpiece; so when Amanda caught up and won in the votes, the information was not forwarded to Sarah. The organisers of the show have since compensated Kelsey with a $25,000 cash reward and a trip to New York.

My heart goes out to Kelsey who's victory was only a moment long and to Sarah Murdoch who although handled the situation with poise and professionalism must still have been so embarrassed.

I bet my last penny, someone or a group of people somewhere got fired for this gauffe... sorry muchos.... you should have known better